Our Story

We founded Cove Baby when Tilly was 6 months old and ready for weaning. The Ikea Antilop high chair had been very highly recommended, but it's plain, white, plastic design didn't appeal in our new kitchen. 

We searched high and low for a beautiful cushion to spruce up the high chair and also to ensure that Tilly, as a little baby, could sit up correctly and comfortably in the chair.  

As we couldn't find anything we liked and presumed there must be hundreds of parents out there with the same issue, we decided to launch Cove Baby, which now provides stylish accessories for the very much loved Ikea high chair, as well as lots of other high chairs. 

 

Having worked in fashion sales for 12 years, Nicola is the Northern powerhouse behind the brand and comes up with the designs, products, strategy, as well as leading day-to-day operations, helped by a brilliant bunch of helpers (including our loving families).

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Nicola

 MUM

Social Media Manager, Photographer, Product Developer, Customer service Manager, Office Party Organiser.

 

Favourite combination 

Fawn Cushion Cover, Babyccino Placemat, Bamboo Footrest, Bamboo Leg Wraps. 

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Torx

DAD

Team Leader, Finance Director 

 

Favourite combination

Cactus Cushion Cover, Graphite Placemat, Black Footrest, Black Leg Wraps

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Will

UNCLE

Website Will, Graphic Designer, Instagram Artwork.

 

Favourite combination

Midnight Safari Cushion cover, Sage Placemat, Beech Footrest, Beech Leg Wraps.

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Helen

GAGA

Your Order Packer, Personal Assistant, Team Therapist, Head Cake Maker.

Favourite combination 

Easy Peeler Cushion cover, Sage Placemat, Bamboo footrest, Bamboo Leg wraps

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Charlotte

FRIEND

Your order packer and stock manager

 

Favourite combination

Sage Leaf cushion Cover, Sage Green Placemat, Bamboo Footrest, Bamboo Leg wraps

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Tilly

BIG SISTER

Muse, Product Tester, Cove Baby Model

 

Favourite combination

Soft Peach cushion cover, Dusky Rose placemat, Beech footrest, Beech leg wraps.

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Wilf

LITTLE BROTHER

Born April 2022

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